This page demonstrates my process for the rebranding of the logo and menu design for the Plaza Tavern located in downtown Madison.
Persona study for the Plaza’s rebranding, which identifies the proper clientele
I explored different fonts that would work well with the rebranding concept for the Logo. The logo exploration started with type and from there I added different design elements and badge shapes.
Initial sketches
I created the menu in the same style as the logo and Drink Specials using Photoshop, Illustrator and InDesign.
